Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform?
Motivations for partnerships: Optimization and* economy Reduction of risk and uncertainty Acquisition of particular resources and activities*
Manufacturer
What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams?
Categories: Production Problem Solving Platform/Network
Marketing
What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams?
Types of resources Physical Intellectual (brand patents, copyrights, data) Human Financial
Knowledge
Data
<aside> 🎁 Here comes your value proposition written in just a few words
</aside>
What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying?
Characteristics: Newness Performance Customization “Getting the Job Done” Design
Brand/Status Price Cost Reduction Risk Reduction Accessibility Convenience/Usability
What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they?
Examples: Personal assistance Dedicated Personal Assistance Self-Service Automated Services Communities Co-creation
Automated
Self service helpline
Chat bot
Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines?
Channel phases: 1. Awareness: How do we raise awareness about our company’s products and services?
2. Evaluation: How do we help customers evaluate our organization’s Value Proposition?
3. Purchase: How do we allow customers to purchase specific products and services?
4. Delivery: How do we deliver a Value Proposition to customers?
5. After sales: How do we provide post-purchase customer support?
For whom are we creating value? Who are our most important customers?
Mass Market Niche Market Segmented Diversified Multi-sided Platform
Hospitals
Based on the original Business Model Canvas by Strategyzer published under Creative Commons Licence
This template was created by Daniele Catalanotto for the Swiss Innovation Academy